Art Direction & Graphic Design Studio Sospeso w/ Effetti Studio
Brand Identity for Olio di Colletorto: Logo / Packaging Design / Photography / Social Media & Web Content Creation.
The rebranding of the Oleificio Cooperativo San Giovanni Battista di Colletorto is a tribute to the territory, synthesizing the cooperative's image by seamlessly uniting the product with its origins.
Designed to simplify the brand and ensure immediate recognition, the new logo takes center stage on the labels, highlighting the vital synergy between nature, humanity, and the land.
Through this design, the unmistakable shape of the ‘oliva nera di Colletorto’ (the local black olive cultivar) carves out the letter C, a dual reference to the town's name and the very concept of a Cooperative. Furthermore, color plays a fundamental role in the new visual identity, serving as a coding system to define and distinguish the different lines of oil.
