Art Direction & Set up event x Giustini Wine

To celebrate the launch of Costiero, the new rosé by Giustini born on the shores of the Mar Piccolo, we designed an immersive event where light, matter, and movement were transformed into a sensory experience.

Between the pines and the sea at sunset, rose-hued fabrics stirred by the wind, mirrored surfaces, photography, and soundscapes told the story of this Negroamaro rosé’s luminous and shifting soul, deeply rooted in its homeland.

The wine’s delicate color, which evolves with the light and the viewer’s gaze, inspired an immersive landscape of reflections and nuances. Along the path, a photographic exhibition narrated Costiero through textures, surfaces, and imagery, in a continuous dialogue with the light and the surrounding landscape.

The tables, dressed in the same deep blue of the label and the sea, were adorned with botanical compositions by Blomour and rose-toned plates designed by Galipa, creating a perfect harmony between the wine and the sunset glow.

To conclude the journey, each guest received a bottle of Costiero in dedicated packaging, a fragment of the evening to take home.

Photo by Dario Miale